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You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making difference.
As a Market Research Lead you will be responsible for the development and execution of personal care (Huggies, Kotex, Depend) learning (research) plan, acting as strategic advisor to business teams and informing decisions with human behavioral understanding.
You will proactively drive profitable growth through consumer-centric, data-driven recommendations in product, promise and channel innovation.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.
At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform—so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.
Principal Accountabilities
- Design, manage and execute the sector learning (research) plan, based on business priorities, to ensure key decisions are informed with the appropriate level of behavioural insight.
- Be a strategic advisor to the multi-functional sector teams, putting consumers at the heart of KC’s innovation agenda.
- Work closely with all regional stakeholders (multi-culture) to ensure research and analytics insights and recommendations are understood and acted upon.
- Partner with local marketing research colleagues in priority markets to deliver consistent consumer insights to activate against.
- Collaborate with global stakeholders to ensure EMEA influences and benefits from relevant global and regional initiatives.
- Manage sector research agency relationships to ensure partners deliver maximum value against KC business requirements.
- Continuously improve KC market research approach with best-in-class behavioural techniques to understand true human behaviour.
- Identify and deploy opportunities for EMEA market research to become leaner, faster and smarter.
- Generate proactive and provocative data and insight, beyond learning plan: trends, topics, innovation, etc.
- Have a holistic consumer, shopper and brand view
Qualifications & Experience
- 10+ years’ experience in market research role. Digital services research experience – Advantage
- Proven track record of influencing business decisions with market research
- Bachelor’s degree or above.
Total Benefits
Flexible Work Arrangements & Hybrid Model to support well-being of our employees and promote work-life balance.
Growth & Development we offer a broad scope of soft skills trainings available for every employee.
Forbes named Kimberly-Clark one of the World's Best Employers of 2022. For 150 years, we've been cultivating a workplace that brings out the best in everyone, and we look forward for the years to come.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, check out the careers website. You'll want to review this and come prepared with relevant questions if and when you pass GO and begin interviews.
And finally, the fine print...
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This role is available for local candidates already authorized to work in the role's country only. K-C will not provide relocation support for this role.
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