Want to deliver tech with purpose, with people who care?
Use your marketing skills to help keep children safe online.
Who we are?
As the market leader, Smoothwall provides cutting edge, on premise and cloud-based technology for UK schools to keep their students safe online. We exist to protect and support every child’s digital journey by leveraging industry-leading technology to protect 18,000 schools and close to 11 million students worldwide. With our UK head office in Leeds, our parent company, Family Zone Cyber Safety is headquartered in Australia, with operations throughout the US and New Zealand. We’ve grown fast and employ over 400 people. We’re all proud of our incredible journey so far …and the best is yet to come. That’s where you come in!
What’s the opportunity?
The Community Marketing Coordinator is critical to helping us reach our UK growth targets. You will promote our Community offer to parents through schools. Our Community offer includes our Qustodio parental control app and our Online Safety Hub with advice and guidance for parents on all things digital safety. You will be a well-rounded marketer with skills across planning, ideas, creative writing, data analysis, as well as strong verbal and written communication ability. Reporting to our UK Marketing Director and working closely with our Head of Education and Engagement you will
- Be the go to person for all things Community marketing.
- Plan and implement communication campaigns to promote our ‘community’ offer to schools and to empower our schools to communicate this to their parents.
- Agree uptake targets with the UK Marketing Director for our safety app and online safety hub and then review, analyse and report on performance against target.
- Identify our primary personas and their likely response triggers.
- Identify the customer communication journey in order to identify strategies and tactics to maximise parental uptake.
- Plan and write integrated communication tactics including webinars, social campaigns, email, content.
- Attend physical and online school and parent events with the Director of Education and Wellbeing which may include evenings.
- Plan and implement thought leadership strategies to win the hearts and minds of school and parental audiences about child digital safety and to ensure our solutions are understood and attractive.
- Ensure the Director of Education and Wellbeing has the sales enablement materials needed including decks, and storytelling graphics. Advice on more effective materials where needed.
- Write and plan those materials and manage the design process with our internal creative team.
- Develop and maintain an excellent understanding of the student digital safety and wellbeing market including competitors and statutory guidance to schools.
- Be a dependable source of marketing expertise for all stakeholders.
What will you bring?
- Minimum 4 years proven success in a creative, demand generation role ideally within the UK education sector.
- Good knowledge and application of a wide range of marketing strategy and tactics.
- Strong creative ideas.including writing ability
- Excellent marketing planning and organisational skills.
- Excellent written and verbal communication skills.
- Acute attention to detail.
- Quality orientated.
You’ll have:
- CIM Marketing qualified and/or a degree in marketing, communications, public relations, advertising or related field.
- Full Google Workspace including Docs, Slides, Meets, Chat
- Hubspot Marketing
- Hubspot Sales CRM
Additional Information
Why choose Smoothwall by Family Zone:
In this role, you can expect:
- Employee share scheme
- Enhanced holiday & family leave
-
Tech Allowance
.... and much more
More importantly, you’ll:
- Deliver tech with purpose...
As part of our Marketing team, your work truly matters. Your creativity, organisational skills and understanding of our tech customers’/clients’ needs will help grow and nurture our membership. This means helping more children stay safe online.
- With people who care...
You’ll work among a tight-knit team of creative professionals who share your passion for enabling safe online environments. We all take ownership of our work, end to end. And at the same time, we really care about growing and winning together.
- Through work that you love...
You’ll get to work on content and campaigns with real-world impact. And along the way, you'll be exposed to modern technologies and processes, in a fast-paced and supportive learning environment.
- And a career that you own.
There’s a place for everyone’s unique skill set within our agile marketing team. You’ll have the opportunity to refine your skills on the job through a range of exciting projects. Critically, you’ll attend marketing conferences, paid for by us. And as you grasp these many opportunities, you’ll carve out an outstanding career.
We’d love to hear from you. Please submit your application if you would like to be considered for this opportunity.
At this stage we are only accepting applications from those with full working rights.
