WANTED:
Amazing... Innovative... Creative... Motivated... Passionate... Driven Paid Search Analyst Ready to drive change... lead... grow with us... challenge themselves... make an impact!
With over 20 years industry experience and a portfolio of prominent global clients, Investis Digital elevates brands by providing engaging, intelligent, and strategic end-to-end digital solutions. We combine effective storytelling with innovative digital services to engage businesses with their target audience. We unite compelling communications, intelligent digital experiences, and performance marketing to craft a seamless presence for our clients, positively influencing the awareness, affinity and action of the people that matter most.
The Role:
The Paid Search Analyst is an expert in digital marketing with a focus on paid search tactics, campaign strategy and implementation. This role is responsible for day-to-day campaign management, performance analysis, and proactive tactical recommendations. The Paid Search Analyst is client-facing and serves as a communication point for account management, project management, and strategy teams.
PAID SEARCH ANALYST - What You'll Be Doing:
- Manage all aspects of campaign account management
- Collaborate with leadership on existing client opportunities
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Conduct initial campaign research, implementation, analysis, and proactively present tactical recommendations; tasks include but are not limited to:
- Budget pacing/recommendations
- Report building
- Performance analysis on daily, weekly, monthly basis as needed
- Keyword research and audience recommendations
- Ad copy testing and recommendations
- Audience building/recommendations
- Tactical recommendations – new channels, new budget, new asset, etc.
- Landing Page/UX testing
- Collaborate on case study opportunities including gathering research and communicating potential opportunity with leadership on a quarterly basis
- Collaborate with team to define and implement holistic paid media strategy, client communication expectations, and performance goals
- Works with client management team to meet deadlines and aid in relevant discussions
- Create and deliver client presentations on recommendations, monthly reporting, quarterly business reviews, forecasting, and strategy updates
- Participate in team culture activities and training
- Conduct and/or assist in tactical research
- Assist with the transfer of knowledge to junior team members
PAID SEARCH ANALYST - Who You Are:
- Expert level of knowledge in Google Ads Editor and/or Microsoft Advertising Editor
- Previous experience using Google Ads and/or Microsoft Ads
- Paid media experience in a digital agency environment, preferred
- Proficient with Google Sheets or Microsoft Excel, including the ability to manipulate and organize data
- Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
- Excellent written and oral communication skills
- Experience working with B2B, B2C, and/or Ecommerce verticals, preferred
- Working knowledge of Google Analytics
- Awareness of all digital marketing channels and their potential impact on paid media performance (Paid Social, Display & Programmatic, Amazon, Email, Organic, SEO and Content, and Affiliate)
- Ability to work collaboratively with a willingness to educate junior analysts
- High levels of integrity, autonomy, and self-motivation
- Working knowledge of third-party keyword bidding platforms (SA 360, Kenshoo/Skai, Marin, Adobe), is a plus
- Working knowledge of Go-to-Market strategy, is a plus
- Passion for paid media with a knack for knowing the latest industry trends and available beta programs
Why Join Us?
The Opportunity: We pride ourselves on innovative excellence and our people are at the forefront of growth and evolution. At Investis Digital you will have the opportunity work with world class clients and make a significant impact their business while gaining experiences to grow professionally.
Our People: You will work with some of the most talented people in the industry and learn from true experts in the industry.
Our Clients: We collaborate with the world’s leading brands – see examples of our work here.
Get Involved: If you’re looking to add value outside of your day-to-day responsibilities, you’re welcome to join our DE&I and social committees, addressing a variety of topics including CSR, wellbeing, and sustainability.
Our Perks: We provide all the necessary support and rewards to make your life and wellbeing comfortable, including:
- Hybrid work schedule with 20 days annual leave
- Health care benefit plan options, available on your first day!
- 401k retirement plan with company match
- Annual bonus and incentive plans, for eligible roles
- Paid community give-back volunteer days
- Regular social activities to promote team collaboration and community networking
Our Working Model:
Our people are the forefront of our success - We embrace a culture of skilled, creative, diverse, and trailblazing professionals with a passion for excellence in everything they do. Our teams collaborate with global teams in-office and virtually to ensure delivery of the best services to our clients. We hire great talent and give them the runway to achieve greatness!
An Inclusive Workplace:
Investis Digital is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.
APPLY HERE
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